Starbucks prices?

Starbucks prices?

In the early hours of this morning, Starbucks posted a price adjustment notice on its official microblog: Today, espresso and latte, Mocha, etc., adjusted coffee by 2 yuan, chocolate (including hot and cold drinks) rose by 3 yuan, and single-point milk or soy milk rose 1 yuan. In addition, Frappuccino, tea drinks and other foods remain at their original prices. This is the first time Starbucks has raised prices in mainland China in five years.

It is reported that Starbucks' price increase in China this time is part of its global price increase, mainly due to the increase in operating costs, a large part of which is due to rising prices of raw materials such as coffee beans and milk. For example, last year's decline in coffee beans caused Colombian coffee beans to rise about 50% last year. So as early as last November, Starbucks raised the price of some drinks in several major US markets. The average price of all types of products raised was 1%. For example, a 12-ounce cup of mid-cup coffee in New York City had risen by 10 cents.

According to media reports, Starbucks' net income in the first quarter of fiscal 2012 reached a record high of US$3.4 billion, an increase of 16%. The Asia-Pacific market net income reached US$166.9 million, which was significantly higher than the first quarter of fiscal year 2011. 38%. What is the price of a quiet increase? Net income increased by 38% compared to the same period of last year. Can Starbucks justify the reasons for the increase in operating costs? Foreign brands in China have increased prices, is not to speed up the Nuggets? In this regard, there are netizens jokingly saying: "I hate! Just after the New Year's price increases, to the people to pressure money ah."