The concept of "Internet +" has undoubtedly added "a fire" to mobile medical care . Mobile medical care that is eagerly awaited from the government to the private sector is coming soon!
According to the definition of international health care member organizations, mHealth (MobileHealth) provides medical services and information to individuals or medical institutions through the use of mobile communication technologies such as mobile phones, tablets and satellite communications. Rather than just a simple mobile communication medical wearable device.
At present, APP-based mobile medical mainly adopts two modes: B2B and B2C. The former is for hospital doctors and the latter is for users. But no matter which mode, the essence is to realize the mobile management of the user's disease and health through the effective interaction between the user and the doctor.
Complementing offline medical care
In 2014, it became the “first year of mobile medical careâ€. Medical mobile apps have sprung up.
In the analysis of mobile medical care, Lu Shuzhen, director of the Department of Cardiology of Beijing Anzhen Hospital, believes that mobile medical care can fill the "medical gap" between different regions to a certain extent. “Currently, medical resources tend to be top three hospitals in big cities such as Beijing and Shanghai, especially some specialist hospitals are overcrowded. Some problems can be solved by mobile medical treatment, and they can also be answered by some well-known experts. This is a kind of welfare for patients, can be more Good use of limited resources," Lu Shuzhen said.
At present, the most familiar mobile medical model of the public may be limited to the mobile phone app, but in fact it is only the simplest mobile medical mode. If equipped with various intelligent terminals, their field of vision will be greatly expanded. In the future, as a series of medical device manufacturers enter the mobile medical field, mobile terminals will become more intelligent and professional.
At the 2015 Apple Spring New Product Launch Conference in March, a number of new medical applications were launched simultaneously. In the medical institution team of Apple, the Xuanwu Hospital of Capital Medical University, which participated in the development of mPower application for Parkinson's disease patients, was listed.
On March 20th, medical device manufacturer "Lepu Medical" released a home-use NT-proBNP (60% weighting of heart failure assessment indicators) test equipment. With the mobile app, patients can detect themselves at home. If you come up with the results, you can ask the doctor online, without going to the hospital frequently.
In addition, mobile medical will be combined with offline medical care to develop together.
The rise and development of mobile medical care is not to replace offline medical care. Shi Qixin, a professor at the School of Clinical Medicine of Nanjing University School of Medicine, believes that for some acute diseases, patients will go to the hospital for the first time. From a professional perspective, chronic disease management is the most suitable type of disease for mobile medical care.
The significance of the mobile platform is that doctors can dynamically manage diseases and patients in a wider time and space, achieve fairness and convenience of medical services, and improve the efficacy rate of diagnosis.
Capital chase
As the hottest area of ​​mobile Internet this year, mobile medical is naturally not lacking in the pursuit of capital.
According to the latest forecast made by the Global Mobile Telecommunications System Association, Beijing Youth Daily “Life Times†reached that the global mobile medical market will reach US$23 billion by 2017, and by 2020, the target is expected to exceed US$49 billion. At the same time, the market space for domestic mobile healthcare is more attractive. In addition to up to 330 million hypertensive patients, there are 114 million people with diabetes in China, and the chronic disease population shows a trend of rejuvenation; not only that, China's population is aging, and the current elderly population over 65 years old accounts for 9.5% of the total population. In 2030, the indicator will reach 16.2%. These chronic diseases or aging populations all need to monitor physiological indicators through mobile medical devices. According to the third-party agency Ai Media Consulting, the market size of China Mobile Medical, which is just about to be produced, will reach 2.34 billion yuan this year and will exceed 12.5 billion yuan by the end of 2017.
IT giants with Internet and mobile genes will naturally not miss the mobile medical big cake. Not long ago, Apple launched the HealthKit platform, and Apple has cooperated with EpicSystems and MayoClinic, the leading electronic medical insurance company in the United States, and the joint health group and infant food manufacturer Humana in the United States, and launched on the HealthKit platform. Related services, while Apple is seeking more medical partners. Competing with Apple, Google has also launched GoogleFit's medical and fitness platform to collect and integrate data from fitness tracking devices and medical applications, while simultaneously synchronizing fitness apps with wearable devices.
In China, Internet companies led by BAT are particularly excited about the burning of mobile medical care. For example, Ali launched the “Future Hospital†program, which is open to medical institutions through Alipay, including account systems, cloud computing, big data platforms, etc., and Alipay has access to hundreds of thousands of pharmacies nationwide, and supports online registration appointments in some hospitals. Medicare is settled in real time. At the same time, Baidu and smart device manufacturers and service providers jointly launched the “Beijing Health Cloudâ€, which seamlessly interfaces with Baidu Cloud. Users use these health-sensing devices to monitor their own health data in real time, and Baidu has already launched the dulife smart device platform. And in cooperation with hardware manufacturers, launched a variety of mobile health devices such as health bracelets, intelligent blood pressure monitors and intelligent body fat measuring instruments. Before this huge investment in the clove garden, Tencent took the good doctor and the China-Australia Kyle embedded in the medical service market.
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