Cost pressure or juice beverage prices

"Is this not 9.9 yuan, how suddenly rose to 10.9 yuan?" During the New Year's Day this year, when Changchun City People's Kim shopping in a supermarket and found that a brand of barreled juice even quietly up 1 yuan, this order Ms. Jin was very puzzled.

On January 4th, during an interview, the reporter learned that individual brands of juice had a temporary increase in prices during New Year's Day. Although prices have now been adjusted back, they have been discovered by Ms. Jin as a “supermarket shopping expert”. Ms. Chen, a salesperson responsible for brand promotion at a certain company in Changchun, said that the “price increase” of the juice drink was not unrelated to the reduction in fruit production that occurred worldwide since last year. “The cost of fresh pressing is getting higher and higher. How does price increase digest?

Manufacturers took the stone and asked: "This is definitely not the first time. We have previously found that the price of fruit juice is always unstable. It will rise one block today and it may drop one tomorrow. Anyway, if the difference in price is lower, it will be more than one block. The person who said this was Changchun citizen Kim.

On the 4th, in an interview, Ms. Jin told reporters that she had bought two barrels of the brand's fruit juice one week before New Year's Day this year. The price was 9.9 yuan per barrel, and she went to the supermarket on New Year holidays. Only to find that the original 9.9 yuan / barrel of juice has quietly rose to 10.9 yuan / barrel. What made her even more puzzled was that on the fourth working day after the New Year holiday ended, the price of the juice drink had returned to the original 9.9 yuan/barrel.

what on earth is it? On the 4th, a staff member responsible for beverage sales at a certain supermarket in Changchun told reporters that before New Year's Day and after New Year's Day, the manufacturers were doing promotions, and usually the manufacturers would come up with a few products in their sales promotion, and during the New Year's Day, due to sales The amount is very large, manufacturers will consider restoring normal sales. The staff member told reporters that tentative price adjustment is not impossible, but this is normal.

The increase will not be too big. The question is, what is the reason for this tentative price adjustment?

On the 4th, the reporter interviewed Ms. Chen, a salesperson responsible for brand promotion at a food and goods company in Changchun, who told reporters that there have been well-known beverage manufacturers recently that some of the concentrated juice prices as raw materials rose as high as 80 in the first half of 2010. % As the rising cost of commodities, fuels, packaging and fruits adversely affects the performance of related juice beverages, the company may adopt a price increase strategy to maintain its profit balance in 2011 under increasing cost pressures. Between 4%-6%.

“However, taking into account the specificity of the domestic market and the degree of acceptance and acceptance of fruit juice products by domestic consumers, these manufacturers will not rush to increase prices, even if the price increase will not be too great.” Miss Chen further analysis It said that because there is a certain inventory of production raw materials in the company, the increase in costs will not be immediately transmitted to the product terminals, even if the official price adjustment will have to wait until at least February and March.